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For me, it was the first time I was responsible for this event, as I only joined WeAreDevelopers as VP Events in February 2020. To add to the challenging parameters even more, the team had 8 weeks to execute the entire program from beginning to end. It’s hard the quantify the value of employee engagement and enablement but we know it was a contributing factor in achieving our company goals and employee retention during the Great Resignation.Our biggest challenge was the balance of the “in between”.

We opted out of paying the 80K to actually have it published, but to me and our internal teams we knew it was big! With such a tight community it is hard to pick sessions and remove others – but it’s looking at the program as a whole and making decisions accordingly.With Nonprofit Summit hitting over 17K in registrations and Education Summit hitting over 10K – these were Guinness Book of World Record numbers for these industries. It really is all about the quality of content and not about the quantity of content. It’s a scary feeling – and I had to make some close calls even as I was about to board a plane to the event. For instance, I ran a biweekly event series with guest speakers ranging from the Chief People Officer at Zillow to the Global Diversity Officers at Google and American Express.

We know our attendees’ time is precious, so we encouraged them to involve their family and were sure to include enough food and/or drink to share. We also took pains to make the events as easy as possible to attend, for example, by mailing guests meal kits or drink kits with everything they needed to participate. Prior to the pandemic, our hosted event series consisted of in-person dinners and intimate happy hours.

They also allow me to engage people across a wider geographic region (all of Europe for example or across the US), which leads to cost-savings and unique and widened interactions for our attendees. But I plan to continue with digital and hybrid events, as well, for a number of reasons. Nothing beats in-person events, and I am excited to be moving forward with these in 2022. Another challenge was creating an event strategy against a backdrop of so much uncertainty.

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While we can’t share actual numbers, we’ve brought millions of users and event attendees to our platform. The energy levels at both were off the charts.Navigating in-person events in a post-covid world was our biggest challenge. The MarTech Summit SeriesAfter years of running virtual summits, cancellations, and postponements, we finally brought The MarTech Summit to locations we’ve been planning to for years.The number of attendees at the Summit and the on-site feedback that we received.Our biggest challenge was to move fast and adapt along the way. Both of my pride and joys last year was Education Summit and Nonprofit Summit that are our premier Salesforce.org events.We listened to our customers and brought content they really wanted.

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• We know our attendees’ time is precious, so we encouraged them to involve their family and were sure to include enough food and/or drink to share.
• While we can’t share actual numbers, we’ve brought millions of users and event attendees to our platform.
• Both of my pride and joys last year was Education Summit and Nonprofit Summit that are our premier Salesforce.org events.We listened to our customers and brought content they really wanted.
• Without the hard work of many teams, the events department wouldn’t have been able to execute this very successful series for events.This virtual event series has driven over 36,000 registrations, an average of over 5,000 per event.
• Goals for attendance were split around 70% virtual and 30% in-person due to lingering issues from the pandemic and the new variants (travel restrictions, mask and vaccine mandates, and work from home environments).

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Huge growth for our company.Being able to pivot last minute to shift events from in-person to virtual is a humbling skill. However, after I started, our first virtual conference had 5x the number of attendees than the virtual webinar. For in-person, being extremely respectful of personal health and safety, putting myself in our audience’s shoes of what I’d expect, and ultimately keeping things small was highly effective.I started at this company 8 months ago with no events or field marketing department. My company’s first ever virtual conference, and first ever in-person event, amidst the pandemic.I was very intentional about making our virtual event as interactive as possible, since the in-person element was missing. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person.

We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic. One of the projects I’m most proud of in 2021, was a two-day virtual event featuring interactive discussions on best practices in the field of career services, panels with leading thinkers in higher education, keynotes and Q&As with authors and policy makers, and networking to create connections for all attendees.We sent out pre-event swag kits to create excitement leading up to the event. These events became quarterly, and were a key driver of leads for our marketing organization. I have seen industry colleagues invest resources in planning in-person events, only to have to rejigger in the final hour. Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability. In 2021, more than 1,700 people across 107 countries registered for the two-day event, which included 20 virtual sessions designed to help retailers unleash the full potential of their visual media.

It also pushed the collective team to practice what we preach so to speak in another one of our core values; Think Bigger. These kits helped our 68% attendance rate (given the average is between 20-40%) as attendees engaged on social through our swag kit campaign. I’m grateful to have been employed throughout the pandemic, and I’m looking forward to the ongoing recovery of this amazing industry!

Pulse and Pulse EuropeBringing our largest US and EMEA (Europe, Middle East, and Africa) conferences back to in-person since 2019 was our greatest achievement in the past year. The COVID-19 situation is different for every 1xbet registration country, not just concerning the Government guidelines but also people’s attitudes. Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona.

Xandr Connect – Xandr’s largest owned and operated eventThis event is a massive undertaking that our entire marketing team and our sales people support and that level of collaboration really shows in the output each year. The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment. Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event. Aside from having to learn new platforms and engage virtual audiences (which we all know is VERY difficult), one of the biggest challenges for me was watching the impact of COVID on this industry that I’ve come to love over the last 20 years. I’m very proud of the team and all of their hard work in creating this event series, and for continuing to drive necessary leads for the sales organization.As noted above, these events were a huge cross-functional team effort spanning the entire marketing organization. Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs.

Elastic’s Internal Events Program (Sales Kick-Off and ElastiClub)Our internal events were our first major foray back to in-person events following the pandemic. Our Pulse community was so glad to be back together again.Pulse US attracted 3,500 in person attendees, and another 1,000 virtually. We had to ensure we complied with the rules and ensure our summit experience delivered what we had promised the attendees.

I led the planning and execution of i4cp’s 2021 Next Practices Now virtual conference, which was held annually at the Fairmont Scottsdale prior to the pandemic. We then spent a significant amount of time understanding the data both about who we need to target and why; as well as performance, demographic and engagement data from our 2019, 2020, and 2021 events. I led the complete reinvention of the SAP global events portfolio for both 2021 and in preparation for a return to in-person/hybrid models in 2022.We started with a complete understanding of our marketing and business priorities globally and within specific geographies. While we had the pleasure of working on some amazing client events, I’m proudest of our techsytalk GLOBAL event where we brought together 1,500 event professionals in an innovative virtual format with engaging round tables, case studies, hack sessions and more.2021 really gave us the opportunity to try new ways of engaging audiences before, during and after so we were able to extend the lifecycle of our events and really make an impact! The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience.